Oreo releases Pokémon-themed cookies
Imagine this: two franchises known for being the best in their business come together to create a product so popular that even a small piece of this product is selling for hundreds among collectors. I’m sure this isn’t the first time it has happened.
In case you missed it, Nintendo and Nabisco collaborated to create Pokémon-themed seasonal Oreos to celebrate Pokémon’s 25th anniversary. The cookies in this collaboration feature 16 different Pokémon, stamped into the traditional cookie.
Oreo announced the collaboration by releasing a video in the style of the Pokémon show but created only with Oreos. The advertisement ended with the reveal of the new cookie featuring Pikachu, one of the most commonly known Pokémon.
https://www.youtube.com/watch?v=gZrCh69GoUg
The Pokémon franchise has created sensations over and over again. Countless games for all types of consoles continue to rank high among popular games. In the early 2000s, collecting Pokémon cards was the craze, and stores could not keep them in stock. In 2014, the “Pikachu Outbreak!” took the internet with photos and videos of hundreds of fans dressed in Pikachu costumes. In 2016, “Pokémon Go” was released and became a worldwide sensation, bringing in thousands of people to the fandom. The game, now six years old, is still very active, even here at Union. Now, in 2021, the Pokémon x Oreo collab has reawakened the slumbering fandom.
Following the theme of the Pokémon franchise, Oreo made one of the cookies very rare, modeled after Mew, a psychic mythical Pokémon. Mew was one of the last Pokémon created in Generation I. Lore states that Mew contains DNA from every single Pokémon, which allows Mew to learn any attack or move. Literally the Mary Sue of Pokémon, Mew holds the position of supreme species and the sightings equivalent to a unicorn. These qualities, among others, got Mew voted as the most popular Pokémon in the first four generations. That theme continues with the cookies. The ultra-rare Mew cookie is selling on eBay for thousands. Even Mew cookies that are cracked can fetch over $100.
Now the question stands: What would you do for a Mew Oreo?
By Annelise Jacobs